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Nielsen has released a new report that looks at online engagement by Internet users. The CEO of Nielsen (John Burbank), provides highlights of the report in the context of the current economic crisis. Online video has been identified as a major growth area.
Marketing is about telling a story. It’s about talking directly to your prospective customers and telling them who you are, what you do, and why you’re different and better than the competition. When done correctly, it makes prospective customers feel connected to you.
So what’s your story? Who are you? What makes you different?
Are you the company that prides itself on its customer service? Or are you the company that donates 10 percent of your earnings to a local chartiy? Or maybe you’re simply the company with the most highly trained staff? Once you have your story, spread it.
Every small business has a unique story. If you want to successfully market and grow your business, focus on telling yours.
You can watch a selection of small business video profiles right here. Skeleton Productions offers specialist video production services for small businesses. We use online video to tell stories, it’s the most powerful type of marketing there is. Contact us to to learn more.
The goal is to get your video found when prospective customers search for your keywords on any of the leading search engines. Uploading your video onto publishing channels such as Youtube & Vimeo can help you maximise your presence on these search engines.
To contextualise your video content, websites such as Youtube enable you to accompany your video content with attributes like: Keywords/ Key Phrases, Title, Description, URL, Author, & Profile.
We suggest that you use contextualise your video content in the following way:
1) Keywords/ Key Phrases or Tags
Google’s keyword tool can be used to research the search traffic for different key phrases. What you’re looking for is not the most popular key phrases, but long tail key phrases instead.
2) Title
Come up with a keyphrase-rich title that is human readable. A simple list of key-phrases and keywords looks like spam, and you won’t get people clicking to watch your videos, so they won’t even enter your sales funnel.
3) Description
Most “Descriptions” give you around 200 characters to play with. Like your title, these should be keyword-rich and human readable.
Your landing page URL should be the first thing in your description. Most of the sites you submit your video to will shorten your description, and you want your URL to be seen.
4) URL
Some websites enable you to associate a URL with your video. You should use your landing page URL.
5) Author
Rather than write your name, or business, you should use your landing page URL again.
6) Profile
Use the same rules above to give prominence to your keyphrases and landing page URL in profile descriptions.
Further information
If you have questions, feel free to give our production team a call or learn more by checking out our online video production services.