If you were in any doubt about the value of online video and its brand strengthening capabilities, we suggest you read a new report written by Double Click and Dynamic Logic. The report provides detailed information on the impact of ad format selection on branding results. It provides some staggering statistics.
The big take away from this report is that people who see video (rather than static images or flash animation) in a rich media ad are four times more likely to drive success. In other words, they are much more likely to make the purchase.
The report goes on to outline how exposure to audio/video ads increases Brand Awareness by 10.0 percentage points over standard online ad formats.
Ads containing video also increased the ‘favourability’ of the viewer towards brand. Viewers perceptions of the brand were more positive simply because
of the presence of video – as compared to static or animated flash ads.
Further information
Looking to make an online video? Contact our video production team to find out more about our online video production services.
If you were in any doubt about the value of online video and its brand strengthening capabilities, we suggest you read a new report written by Double Click and Dynamic Logic. The report provides detailed information on the impact of ad format selection on branding results.
The report indicates that people who see video (rather than static images or flash animation) in a rich media ad are four times more likely to drive success. In other words, they are much more likely to make the purchase. This should be a big wake up call for businesses and agencies still using static ad formats.
Exposure to audio/video ads increases Brand Awareness by 10.0 percentage points over standard online ad formats.
The report indicates that Ads containing video also increased the ‘favourability’ of the viewer towards brand. Viewers perceptions of the brand were more positive simply because of the presence of video – as compared to static or animated flash ads.
Further information
Looking to make an online video? Contact our video production team to find out more about our online video production services.
Tags: Online Video Advertising, Online Video Marketing, Online Video Production
This entry was posted
on Tuesday, June 30th, 2009 at 3:49 pm and is filed under Online Video Trends.
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