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Welcome to the Skeleton Productions Blog

Archive for the ‘Small Business (SMB)’ Category

Case Study: Nottingham Salon Produces Website Video

Tuesday, June 30th, 2009
Wherever a decision can be influenced, or a new client attracted, restaurant marketing professionals must think carefully about how information is presented. There is a growing expectation that restaurants should have a presence online, on paper, and now using video.
Skeleton Productions recently produced a ideo for a Nottingham based restaurant called Tonic.
Restaurants such as Tonic who use video marketing on the web are likely to see a number of benefits:
Video is a great marketing tool for restaurants
A prospective customer is much more likely to book a meal at your restaurant if they have seen your restaurant and the quality of the food you cook. A restaurant website video builds trust in your expertise.
Restaurant website videos help make the phone ring.
Restaurant website videos give prospective clients unrivalled insight into restaurants, their service, atmosphere, and staff. A professional produced video encourages prospective customers to pick up the phone.
Further information
Looking to produce a website video for your restaurant? Contact our video production team to find out more about our online video production services.Wherever a decision can be influenced, or a new client attracted, restaurant marketing professionals must think carefully about how information is presented. There is a growing expectation that restaurants should have a presence online, on paper, and now using video.
Skeleton Productions recently produced a ideo for a Nottingham based restaurant called Tonic.
Restaurants such as Tonic who use video marketing on the web are likely to see a number of benefits:
Video is a great marketing tool for restaurants
A prospective customer is much more likely to book a meal at your restaurant if they have seen your restaurant and the quality of the food you cook. A restaurant website video builds trust in your expertise.
Restaurant website videos help make the phone ring.
Restaurant website videos give prospective clients unrivalled insight into restaurants, their service, atmosphere, and staff. A professional produced video encourages prospective customers to pick up the phone.
Further information
Looking to produce a website video for your restaurant? Contact our video production team to find out more about our online video production services.In challenging economic conditions, salon marketing professionals must think carefully about how information about their salon is presented. There is a growing expectation that salons should have a presence online, on paper, and now using video.

In challenging economic conditions, salon marketing professionals must think carefully about how information about their salon is presented. There is a growing expectation that salons should have a presence online, on paper, and now using video.

Skeleton Productions recently produced a website video for a Nottingham based salon called Sutherland & Barnett.

embedded by Embedded Video

Salons such as Sutherland & Barnett who use video marketing on the web are likely to see a number of benefits:

Video is a great marketing tool for salons

A prospective customer is much more likely to book an appointment at a salon if they have seen your salon and its staff. A salon website video builds trust in a salon’s expertise.

Salon website videos help make the phone ring.

Salon website videos give prospective clients unrivalled insight into salons, their staff, and customer service. A professional produced video encourages prospective customers to pick up the phone.

Further information

Looking for a video production company in Nottingham? Contact our video production team to find out more about our online video production services.

Dental Practice Website Video – Top Tips

Tuesday, June 23rd, 2009

Prospective customers are influenced by a number of factors online. Dental practice website videos stand head and shoulders above the rest. They are now perceived as the most effective way to communicate and move a viewer to action.

Your practice’s videos should address the very reason that prospective customers go online: to get as much information as they can about their dental problem and how you can solve it. The greater the quantity and quality of answers to their questions your web-marketing videos can provide, the greater the chance for conversion to a customer.

Your video should contain the following:

- Relevant information on what prospective customers can expect from your dental practice. This information (and the way it is presented) is the key to getting the prospect to call your dental practice or fill out your contact form.

- Rather than touting your own credentials, the best way to demonstrate your capabilities to a viewer is to use testimonial videos of clients who had significant cases and whose lives were changed through your efforts.

- Project the personality of your dental practice to prospective customers. These days, the web is a much more social web browsing experience. You can capitalise on this new sense of community by using video to personalise your dental marketing.

Video marketing has a unique ability to resonate with the emotions of prospective customers. They encourage them to take action. Dental Practice Website Videos produce a much higher conversion rate than just text content. They could be the key to making your practice grow.

Further Information

Looking to produce a dental practice website video? Contact our video production team to find out more about our dental practice video production service.