For June 2009 the competition focused on the small business sector and the winner was…

Mr Carton from inpractice.co.uk!

As our lucky winner Mr Carton wins a free one minute promotional video worth £1500.

Our online video production services have proven a consistent hit with our clients. They attract a lot of traffic, and help to drive business.

Mr Carton will be able to use his video to enhance Inpractice.co.uk’s web presence. The video will engage prospective clients, communicating personality and value. The video will also help to improve the site’s search engine rankings.

Further Information

Looking to make an online video? Contact our video production team to find out more about our online video production services.

There are three production options you could take:

1) Hire a video production company

Professionally produced hotel videos typically costs somewhere between £500 to £2000 to produce. They usually take one day of on-site filming and about 10 days of editing time to complete.

Advantages: Production quality, control over video content
Disadvantages: Production time & fee

2) Ask your guests to film their stay

Encourage your guests to shoot videos of their stay and your hotel for campaign use. You might need to lend them a camera during their stay.

Advantages: Authentic content shot from your guest’s perspective.
Disadvantages: No control over video content filmed, logistics & time involved with managing the campaign

3) Shooting the video yourself

If you only have a small budget, you may be forced to shoot the video yourself. You can buy half decent video cameras for a few hundred pounds.

Advantages: You are in complete control. You can film at the best time, place, and re-shoot if needed.
Disadvantages: Video quality will depend on your filming ability.

In our opinion, the more video content you have to work with, the better. You may eventually want to try all three of these hotel video production methods.

Further Information

Looking to produce a hotel video for your website? Contact our video production team to find out more about hotel video production.

If you were in any doubt about the value of online video and its brand strengthening capabilities, we suggest you read a new report written by Double Click and Dynamic Logic. The report provides detailed information on the impact of ad format selection on branding results.

The report indicates that people who see video (rather than static images or flash animation) in a rich media ad are four times more likely to drive success. In other words, they are much more likely to make the purchase. This should be a big wake up call for businesses and agencies still using static ad formats.

Exposure to audio/video ads increases Brand Awareness by 10.0 percentage points over standard online ad formats.

The report indicates that Ads containing video also increased the ‘favourability’ of the viewer towards brand. Viewers perceptions of the brand were more positive simply because of the presence of video – as compared to static or animated flash ads.

Further information

Looking to make an online video? Contact our video production team to find out more about our online video production services.

In challenging economic conditions, salon marketing professionals must think carefully about how information about their salon is presented. There is a growing expectation that salons should have a presence online, on paper, and now using video.

Skeleton Productions recently produced a website video for a Nottingham based salon called Sutherland & Barnett.

Salons such as Sutherland & Barnett who use video marketing on the web are likely to see a number of benefits:

Video is a great marketing tool for salons

A prospective customer is much more likely to book an appointment at a salon if they have seen your salon and its staff. A salon website video builds trust in a salon’s expertise.

Salon website videos help make the phone ring.

Salon website videos give prospective clients unrivalled insight into salons, their staff, and customer service. A professional produced video encourages prospective customers to pick up the phone.

Further information

Looking for a video production company in Nottingham? Contact our video production team to find out more about our online video production services.

Your practice’s videos should address the very reason that prospective customers go online: to get as much information as they can about their dental problem and how you can solve it. The greater the quantity and quality of answers to their questions your web-marketing videos can provide, the greater the chance for conversion to a customer.

Your video should contain the following:

- Relevant information on what prospective customers can expect from your dental practice. This information (and the way it is presented) is the key to getting the prospect to call your dental practice or fill out your contact form.

- Rather than touting your own credentials, the best way to demonstrate your capabilities to a viewer is to use testimonial videos of clients who had significant cases and whose lives were changed through your efforts.

- Project the personality of your dental practice to prospective customers. These days, the web is a much more social web browsing experience. You can capitalise on this new sense of community by using video to personalise your dental marketing.

Video marketing has a unique ability to resonate with the emotions of prospective customers. They encourage them to take action. Dental Practice Website Videos produce a much higher conversion rate than just text content. They could be the key to making your practice grow.

Further Information

Looking to produce a dental practice website video? Contact our video production team to find out more about our dental practice video production service.

Skeleton Productions is a Nottingham based video production company. We have provided video production services to lots of Nottingham based businesses and organisations. Our work has made us realise what a fantastic city Nottingham is. Quite simply, we love Nottingham.

We love Nottingham for the following 6 reasons:

1. Robin Hood

Nottingham is the home of Robin Hood. Legend has it that Robin Hood lived in Sherwood Forest. He stole from the rich and gave to the poor. He fought againsty injustice & tyranny. What’s not to like?

2. The City

Nottingham is a vibrant city with tonnes to see and do. You can enjoy Nottingham for a fraction of London’s cost of living.

3. Entertainment

There are venues to suit all tastes and ages. The Cornerhouse, Nottingham Ice Arena, the Broadway, and Nottingham Playhouse are right in Nottingham city centre, hosting shows, concerts, film, and live music. There is a lively nightlife to enjoy too!

4. History & Culture

Nottingham has a number of beautiful historic sites. Nottingham Castle & Wollaton Hall are considered by many to be one of the most significant landmarks in the region.

5. Sport

When it comes to sport, Nottingham residents are very well catered for. Impressively there are 42 sports and leisure centres across Nottinghamshire. There are also a staggering number of world class sporting venues in Nottingham. Think Trent Bridge (cricket), Nottingham Forest Football Club, the National Ice Centre, The National Water Sports Centre, Nottingham Racecourse, and the Nottingham Tennis Centre.

6. The Lace Market

Nottingham’s Lace Market district is renowned for its breath-taking architecture, hotels, restaurants, and bars. Over the years, the Lace Market has been transformed from a popular residential area to a commercial capital. It is particularly well known in the world of fashion design. Paul Smith opened his first shop in the Lace Market.

Further Information

Looking to produce a video? Contact our production team to find out about our Nottingham based video production company

You can watch the Skeleton’s Google Local profile right here.

Google Local generates a lot of website traffic each year. It is an important channel you can use to maximize your company’s online exposure. Google Local shows the top 10 local search results in the search engine result page for core search phrases. It is growing in usage and popularity.

Further Information

Looking to produce a video? Contact our video production team to find out more about our online video production services.

So what’s all the fuss about?

Hotel Videos convey personality and value to prospective customers in ways plain text and pictures simply can’t. They increase the lead conversion rate of hotel websites. When uploaded to social media websites such as Youtube, Hotel video can also improve search engine rankings.

A winning formula

Wherever a decision can be influenced, or a new customer attracted, hotel marketing professionals must think carefully about how information is presented.

The best hotel videos engage viewers by addressing 3 basic questions:

1) What’s around the hotel: What is the neighborhood like? What’s near the hotel?

2) What kind of hotel is it: Is it more a family or a design hotel. What are the amenities, etc…?

3) What are the different room categories?: What do I get if I pay £100 more for a junior suite vs. the standard double?

The quality of your hotel video and the way it answers these customer questions will impact the success that you generate from it. High quality video helps to sell and poor quality video prevents from selling.

Further information

Looking to produce a hotel video for your website? Contact our video production team to find out more about our hotel video production services.

1. Online video converts website visitors into customers

Dental practice videos engage website visitors, making a transaction much more likely. The most effective video marketing campaigns feature actionable links in close proximity to the video content.

2. Online video is great at communicating brand messages

Online video communicates brand messages in ways plain text and pictures simply can’t. The most effective dental practice video campaigns generate an emotional response from their viewers. Dental practice videos help dentists to build trust with their prospective customers.

3. Online video assets are a useful search engine strategy

Online video assets are very useful SEO tool. Once a dental practice video has been uploaded to publishing channels such as Youtube, they can become a key part of search engine results e.g. Google’s Universal Search.

Further Information

Looking to produce a dental practive website video? Contact our video production team to find out more about our dental practice video production services.

- A website (or at least they should).
- A blog (or at least they should).
- A profile on the major directories (Prospects, Independentschools.com etc…)
- A Facebook presence (or at least they should).
- A Twitter Account (or at least they should).

Here’s our question…

If every institution is doing the same thing, how do you distinguish yourself from your competitors? More importantly, how does a viewer looking for a school, college, or university online choose one over another if everyone is basically the same?

The best way distinguish yourself is with a prospectus video.

Prospectus videos enable prospective students and parents to get to know you, see you and begin to trust you before they even come to an open day.

Further Information

Looking to produce enhance your education marketing with a prospectus video? Contact our video production team to find out more about our prospectus video production services.